Dale May | NY Advertising Photographer, Director & CGI Artist

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PUMA Crystalline Campaign | Advertising Photography | Dale May

PUMA CRYSTALLINE GLOBAL ADVERTISING CAMPAIGN

Commercial advertising photography for PUMA's global Crystalline campaign, shot in studio against a custom-designed canvas backdrop built on a crystal motif in deep rose. Wardrobe stayed close to the backdrop in coral and rose tones, keeping the images tonal rather than high contrast. Apparel, footwear, and accessories for an international fitness lifestyle audience, shaped by cinematic lighting and deliberate set design. For the companion campaign, visit the PUMA Stardust Campaign, or view the full Selected Commissions.