Personal Work | Dale May, Advertising Photographer & CGI Artist
PERSONAL WORK
Personal projects combining studio photography, photorealistic CGI environments, and AI-assisted production. This section is where the hybrid method is explored without a client brief, used to develop new techniques, build proof-of-concept imagery for pharmaceutical and global brand advertising, and create award-recognized series. “Last Trip Home” took IPA 2024 Photographer of the Year, 1st Place Gold in Special: Digitally Enhanced. “Live Free Or Die” took 2nd Place Silver in the same category that year. “1974” won a Communication Arts Award in the 64th Photography Annual 2023. The “Starlight Falls Motel” series was part of the body of work behind Lürzer's Archive 200best Digital Artists 2022/23. These are not experiments. They are demonstrations of a production system that works at every budget level, for every kind of campaign. For full production breakdowns, visit the Case Studies section or read the Process & How It Works article.